How Artificial Intelligence is Powering The Search Engines?

How Artificial Intelligence is Powering Search Engines

You want to search a nearby supermarket, you go to Google. You want to do a certification program in Artificial Intelligence, you go to Google. You want to explore nearby restaurants, you search it on Google. For every task that you were wasting your precious time on, search engines like Google, Bing, and Yahoo! have made it easy.

They show you the exact results that you need. You type in any keywords, the search engines show you the most relevant information for your every search query. Whether you’re a customer, looking for some product online, a student looking for study material on the internet, or a company looking for its target audience, search engines solve all your queries in a matter of seconds.

But how do you think search engines perform such tasks in very little time. What is that technology powering these search engines? What are these algorithms that made it possible for search engines to show you exactly what you need?

The simple answer is Machine Learning & Artificial Intelligence.

How Artificial Intelligence is Powering Search Engines

Since the invention of computers, humans are working towards creating new technological tools to make their tasks easier & faster. With the contribution of thousands of brilliant minds, we’re evidencing the “Era of Technological Advancements” in the 21st century.

Artificial Intelligence is the latest technology in the 21st century which is making possible all these upgrades in the IT industry. If you ever wondered about how Artificial Intelligence (AI) is being used with search engines, you’ve come to the right place. Let us take you into more detailed information about how AI works within these search engines.

Watch this video from Google which will show how the search engine of Google works in order to show you the most relevant results:

Video Courtesy: Google

Microsoft, Google, and other tech giants are investing more money in their search engines to make them smarter. These companies use Machine Learning models to understand their user’s queries. They discover patterns, synonyms, stop words, spam words, and all other types of keywords to understand user behavior.

These patterns are sent to machines where AI algorithms work and they push out the most relevant results for every user. Natural Language Processing, or NLP, is a separate field of artificial intelligence that is dedicated to teaching computers to understand human’s written language. Not only texts, but users can also search for the desired results simply by uploading an image on the search engine and it shows them all the relevant info about the text on the image, analyzes its background, and provides info about the location where this picture has been clicked.

Like personalities & brands, search engines too have reputations to protect. All these search engines companies want is to gain the trust of users and attract as many users as possible. With the right use of AI, Google has managed to be the market king of search engines. Google handles about 93% of all the search queries over the internet.

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